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Now PlayingWhat Apple Watch ‘Buck’ will costNow PlayingApple CEO Tim Tim Cook has told a Washington audience that his company is building “the greatest gadget ever” for a smartphone-obsessed world.
The iPad Pro is the first Apple device to have the touchscreen OLED display on the back, but the company’s smartwatch is set to become the most powerful watch ever made.
In a keynote speech Tuesday, Tim Cook said he wants to make the AppleWatch “the most beautiful gadget ever.”
He said the company will have a device with a 3,000-mile battery life and “the best design in the history of technology.”
“The best thing we can do for our users, in my opinion, is to be as focused as we can be,” Cook said.
He said “the iPhone is the best product ever” because it allows you to do things you can’t do on your phone.
Cook said the iPhone has “never been more relevant.”
He talked about the fact that the iPad Pro, the latest iPad with a touch screen, has a battery life of “five to 10 years.”
“We want to make sure we’re making the best possible product for our customers,” he said.
The CEO said the Apple watch is the most important product to his company.
“It’s not a product for people who want to do something that they’ve never done before,” Cook told the audience.
Cook also discussed the Apple Music subscription service and the new “smart phone” Apple is making.
“The iPhone has never been more useful,” Cook added.
“The iPad is great.
The iPhone is a good product.”
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Apple Watch sales have fallen to a six-year low.
Apple is expected to report its third-quarter earnings on Wednesday.